Event Audit

Events and conferences play a pivotal role in the membership experience. If attendance is declining, it might be a symptom of something deeper. Our process will help your association deliver recommendations related to improvements and enhancements of your Conference, ensure that you are maximizing opportunities with partnershipsincrease member engagement overall, increase your communications and marketing effectiveness, and move your association towards delivering effective ongoing programming. Reach out to us by email at info@greenfield-services.ca for a customized quote.

Overall Data Mining & Research

In-depth interviews with your key staff member(s), Event Planner & Executive Director, your Board of Directors, your Event Leads/Chairs, sponsors and exhibitors, and a review of past evaluation results. From there, we will develop two surveys for your community – one for past participants, and one for prospective participants for future events.

Marketing & Communications

Our review will consider current practices used, your budgeted range allocated for marketing your initiatives, and relevant marketing trends for promoting events and conferences.


Sponsorship is a key revenue driver to any organization’s budget. We will review your current sponsorship prospectus, identifying areas for improvement, show you where you can increase potential revenue for your organization, show you how you can maximize the ROI/ROE for your sponsors in a manageable way, and create a sample sponsorship prospectus to consider for future conferences.

Education & Professional Development

Based on our research, we will recommend an approach for your education; considering content delivery trends for speakers and sessions at conferences. We will also take into consideration how your competitive set is laying out its programming at their conferences.

Event Design

A Conference is so much more than the content delivered – it’s about networking, social activities and experiential design. We will provide recommendations on flow, layout, technology, tradeshow (if applicable), social events, food & beverage, and budget.