Greenfield Insights

Our recent thoughts and musing from our Blog...

Meet The Team…

We're a hard-working bunch but we also know how to have fun...

Meagan Rockett, CEO

Meagan has made it her mission to help associations better engage their communities. She was the mastermind behind the Pulse Report (our study of Canadian associations’ membership marketing & engagement practices) and co-producer of the Engaging Associations Forum. Meagan is dedicated to increasing the viability of associations!

Email Meagan:

Frank Rockett, Non-Profit Executive Consultant

With over 20 Years of Leadership Experience, Frank brings expertise in Fund Development, Grant Writing, Financial Management, Human Resources, Board & Committee Leadership to the team. He currently serves as Executive Director to a local humane society.

Email Frank:

Amy Henderson, Coordinator

Amy joined the Greenfield team in 2016. Talented in building lasting relationships, Amy jumps at the opportunity to grow and improve. She is a skilled listener, always exercising discretion. Amy is a main point of contact for members, conducting ongoing engagement calls, renewal calls, attendance promotion for the events, and building relationships with your sponsors and exhibitors.

Email Amy:

Our Associates

Mahoganey Jones, CMP, DES

Mahoganey is our Hybrid Meetings Specialist.  She has a passion for the Meetings and Hospitality Industry, and combining it with the latest technology to ensure the success your conference deserves.

Aside from collaborating with Greenfield, Mahoganey runs a very successful business, as the President of Event Specialists.

Bettyanne Sherrer, CMP, CMM

Bettyanne is our association conference specialist.

She has seamlessly produced conferences for groups ranging in size from 50 people to over 10,000 (yes, you read that right!).

Aside from her work with us, she runs a very successful company of her own, ProPlan Conferences & Events.

Mark Thompson

Mark is our Leadership Guru, who spearheads our work with Board Orientation & Onboarding, Retreats & Strategic Planning Session & Board Coaching.

He is passionate about ensuring the success of leadership, and ensuring that your association is governed appropriately, and efficiently.

Aside from our work together, Mark runs a very successful company of his own, McKinley Solutions.

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Engaging Associations

Engaging Associations has been our passion project since 2014.  As of July 2018; we have held 5 highly successful installments of the Engaging Associations Forum, and are planning the 2019 (6th Anniversary) NOW.  We have also launched the Engaging Associations Community, an online platform for busy association executives to continue their learning and professional development, without having to leave the office!

Contact us

Drop us a line or give us a ring. We love to hear from you and are happy to answer any questions.


292 Ashley St
Foxboro, ON K0K 2B0